Taking the first step is always the hardest, especially so when you have no prior experience in doing that specific task. If you are currently reading this post, this means that you are interested in finding out how to create a digital marketing proposal. Below are some helpful tips and tricks to help you get started!
But wait, what is a digital marketing proposal and how is it any different from a normal proposal?
A digital marketing proposal is a detailed plan that includes all deliverables that will be executed during the digital marketing campaign. It includes but are not limited to budget, channels and mediums that will be used, specific action and implementation plans and duration of the campaign etc. As all proposals are different, there is no one-size-fits-all way of coming up with a digital marketing proposal. However, there is a certain flow of events that needs to be detailed in the plan.
At the end of the day, you will be presenting this proposal to your stakeholders and you will need to convince them why your proposal is best suited for the company. Stakeholders are people who have direct or indirect interest to the organisations. They can be your managers, colleagues, investors, customers, and shareholders. Their actions can have a positive or negative impact to the company.
The Search for Information
The first thing you should always do before starting a digital marketing proposal, or in fact any proposal – research, research, research! Make sure to carry out an internal and external analysis, also known as SWOT analysis, as it allows you to draw on what your company excels in, helps to overcome the shortcomings, mitigates risks to create a successful strategy.
How Smart Are You?
When coming up with your digital marketing proposal, make sure to stick to the SMART objectives! This is to ensure that you are clear on how you would achieve the deliverables in the digital marketing proposal. It also prevents you from getting side-tracked or overlooking important information.
Specific: Specify exactly what you wish to accomplish in the plan – who, what, when, where, why and how?
Measurable: Provide a way to show how the goals have been achieved by using metrics or data targets for example
Attainable: The plan needs to be achievable and can be accomplished within your means
Relevant: The plan must be aligned to your overall objectives and realistic
Time-based: Set deadlines and state when it will be done
I hope these tips and tricks were useful for you be it in developing your new digital marketing proposal or improving your existing plan. I would love to hear your thoughts on my post. Please share with me in the comments section below and I would be glad to interact with you!